Title: Creating an effective reverse supply chain in China: the publishing industry

Authors: Yen-Chun Jim Wu, Wei-Ping Cheng

Addresses: National Kaohsiung First University of Science and Technology, 1 University Road, Yanchao, Kaohsiung County 824, Taiwan. ' National Kaohsiung First University of Science and Technology, 1 University Road, Yanchao, Kaohsiung County 824, Taiwan

Abstract: Asia is expected to play a very important role in the future global economy and much of the focus of current developments and interest is in China. It is thus likely that the use of Chinese will be of increasing significance in the years to come. Research on the reverse logistics of China|s publishing industry is still in its infancy. This paper, based on the Analytical Hierarchy Process (AHP) analysis, is an attempt to explore the key factors of the reverse logistics of Chinese book publishing and the preferred solutions to its current problems.

Keywords: reverse logistics; publishing industry; return management; supply chain management; SCM; China; analytical hierarchy process; AHP.

DOI: 10.1504/IJSOI.2007.015643

International Journal of Services Operations and Informatics, 2007 Vol.2 No.4, pp.391 - 409

Published online: 06 Nov 2007 *

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