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Title: Neuroscientific effects of main melody films on audience patriotic sentiment in the context of culture tourism integration: an IoB perspective

Authors: Lihong Wen; Wei Sun; Runze Ding

Addresses: School of Literature and Communication, Guangdong Polytechnic Normal University, Guangzhou 510665, China ' School of Literature and Communication, Guangdong Polytechnic Normal University, Guangzhou 510665, China; School of Media, Guangdong Baiyun University, Guangzhou 510665, China ' School of Media and Communication, Swansea University, Singleton Park, SA2 8PP, Wales, UK

Abstract: This study systematically investigates the mechanisms through which patriotic-themed films shape audience emotion and cognition within the context of culture tourism integration, providing highly relevant scientific evidence for the field of patriotic education. On this basis, the study discusses the possibility of how internet of bodies (IoB) technology and social interaction can amplify these emotional effects on the network platform. This study reveals the neural mechanism of the influence of main melody films on the audience's patriotic feelings through neuroscience methods, and establishes the connection with IoB and generative artificial intelligence. The findings provide scientific support for film production and the development of culture tourism scenarios for patriotic education within the framework of culture tourism integration.

Keywords: neuroscience; patriotic-themed films; film audiences; patriotic sentiment; culture tourism integration.

DOI: 10.1504/IJART.2026.155620

International Journal of Arts and Technology, 2026 Vol.16 No.9, pp.45 - 64

Received: 21 Mar 2026
Accepted: 10 May 2026
Published online: 07 Aug 2026 *