Title: Exploration of new media film special effects based on computer vision and virtual reality technology

Authors: Yawen Tang; Jianhong Ren

Addresses: College of Information Technology, Jiangxi Vocational and Technical College of Communications, Nanchang, 330000, Jiangxi, China ' Jiangxi Province Educational Technology and Equipment Development Center, Nanchang, 330000, Jiangxi, China

Abstract: Traditional movie special effects have a single colour palette and cannot meet the needs of the audience. This paper analyses new media movie special effects based on CV and VR technology, selecting three indicators: realism, user experience, and stability of movie special effects, and selecting user experience for analysis. The experimental results show that the average scores of immersion, virtuality, and interactivity in traditional user experience are 60.5, 64, and 42.5, respectively, while the average scores of VR user experience in these three aspects are 75, 79, and 85.5, respectively. The average user experience score of VR technology is higher than that of traditional methods. Immersion, virtuality, and interactivity are the standards for measuring users' viewing experience of new media movie special effects. The higher the score, the stronger the viewing effect. The combination of VR technology and new media movie special effects can better cater to users' viewing experience.

Keywords: new media film special effects; virtual reality technology; computer vision; image pre-processing.

DOI: 10.1504/IJWET.2026.155089

International Journal of Web Engineering and Technology, 2026 Vol.21 No.2, pp.245 - 265

Received: 04 Mar 2025
Accepted: 30 Sep 2025
Published online: 27 Jul 2026 *

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