Title: Regional digitalisation level promoting rural tourism classification model and development trend

Authors: Xianjie Zhou; Jia Liu

Addresses: Industry College of Infinite Sky Digital Communication and Operation, Nanfang College Guangzhou, Guangzhou, 510970, Guangdong, China; Department of Cultural Industry Management, School of Public Administration, Nanfang College Guangzhou, Guangzhou, 510970, Guangdong, China ' Industry College of Infinite Sky Digital Communication and Operation, Nanfang College Guangzhou, Guangzhou, 510970, Guangdong, China; Department of Cultural Industry Management, School of Public Administration, Nanfang College Guangzhou, Guangzhou, 510970, Guangdong, China

Abstract: This paper explores how regional digitisation can promote the classification patterns and development trends of rural tourism, aiming to demonstrate the feasibility of digitalisation in rural tourism development from the perspectives of economy, ecology, and policy. This paper adopts a combination of quantitative and qualitative analysis methods to establish a hypothetical evaluation model for the sustainable development of rural tourism and the overall economic system, in order to obtain data. The experimental results show that with the improvement of regional digitalisation level, rural tourism has a significant positive impact on various aspects of rural areas. The integration of cultural resources for civilisation construction has increased by 2.3 percentage points, ecological environment protection has reached 8.2 percentage points, and the overall level of new rural construction has improved. The research on digital integration development in this paper provides a new path for the development of intelligent tourism infrastructure.

Keywords: regional digital level; rural tourism; tourism classification model; digital tourism.

DOI: 10.1504/IJTIP.2026.154533

International Journal of Technology Intelligence and Planning, 2026 Vol.14 No.2, pp.209 - 229

Received: 17 Sep 2025
Accepted: 24 Feb 2026
Published online: 02 Jul 2026 *

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