Title: Past, present and future of cashless payment research in transforming consumer behaviour: a bibliometric analysis

Authors: Rahul Meena; Varun Chotia; Samar Sarabhai

Addresses: Jaipuria Institute of Management, Jaipur Campus, Rajasthan, India ' Jaipuria Institute of Management, Jaipur Campus, Rajasthan, India ' Jaipuria Institute of Management, Jaipur Campus, Rajasthan, India

Abstract: Conceptual knowledge of cashless payment methods and consumer behaviour affects its origin and its network. This paper aims to analyse past and present research conducted in consumer behaviour on shopping and buying preferences having an impact due to available payment methods. Through bibliometric study, this paper tries to understand and discover trends relating to research in consumer behaviour considering payment methods as a significant factor. The data collected for the study goes back to 43 years, i.e., from 1978 to 2021. The existing articles in this area belong to high-impact journals, arousing interest among researchers which in turn should have increased the number of articles as well, but ironically we could not confirm this through our analysis. A lack of research in willingness to pay (WTP) and willingness to buy (WTB) with an emphasis on payment methods was identified upon investigation.

Keywords: consumer behaviour; cashless payment methods; bibliometric; willingness to pay; WTP; willingness to buy; WTB.

DOI: 10.1504/IJBEX.2026.153855

International Journal of Business Excellence, 2026 Vol.39 No.1, pp.77 - 106

Received: 09 Mar 2022
Accepted: 13 Jul 2022
Published online: 29 May 2026 *

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