Article: The innovative design of museum cultural and creative products based on the KANO model Journal: International Journal of Information and Communication Technology (IJICT) 2026 Vol.27 No.52 pp.52 - 63 Abstract: The demands of customers for spiritual culture are successfully met by cultural and creative products, which are a significant carrier of museum culture. Customers may develop a closer relationship with museums through the creative and cultural products' original design, which can greatly increase museums' social awareness. This paper suggests using the KANO model to innovate the design of museum cultural products from the perspective of consumer demand, given the issues of significance homogenisation, exorbitant prices, and a lack of functional development of current museum cultural products. The KANO model is utilised to analyse and prioritise consumers' demands for museum cultural products. This analysis employs a series of metrics to assess consumer needs and determine the most pressing issues within the field. The application of the KANO model in this particular context facilitates the generation of innovative concepts in the domain of product design and development. Inderscience Publishers - linking academia, business and industry through research

Title: The innovative design of museum cultural and creative products based on the KANO model

Authors: Xinrong Wu

Addresses: School of Design and Art, Shanghai Dianji University, Shanghai, 201306, China

Abstract: The demands of customers for spiritual culture are successfully met by cultural and creative products, which are a significant carrier of museum culture. Customers may develop a closer relationship with museums through the creative and cultural products' original design, which can greatly increase museums' social awareness. This paper suggests using the KANO model to innovate the design of museum cultural products from the perspective of consumer demand, given the issues of significance homogenisation, exorbitant prices, and a lack of functional development of current museum cultural products. The KANO model is utilised to analyse and prioritise consumers' demands for museum cultural products. This analysis employs a series of metrics to assess consumer needs and determine the most pressing issues within the field. The application of the KANO model in this particular context facilitates the generation of innovative concepts in the domain of product design and development.

Keywords: KANO model; cultural and creative products of museums; product design; consumer demand.

DOI: 10.1504/IJICT.2026.153710

International Journal of Information and Communication Technology, 2026 Vol.27 No.52, pp.52 - 63

Received: 18 Dec 2025
Accepted: 02 Mar 2026
Published online: 21 May 2026 *

Title: The innovative design of museum cultural and creative products based on the KANO model

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