Title: Post-pandemic effect of corporate social responsibility on firms' enhancement and improvement facts

Authors: Sameer Kumar Kolli; Akondi Srikanth

Addresses: KL Business School, Koneru Lakshmaiah Education Foundation, Vaddeswaram, India ' KL Business School, Koneru Lakshmaiah Education Foundation, Vaddeswaram, India

Abstract: Corporate social responsibility (CSR) is a private form of self-regulation that aims to contribute to goals of society that are self-motivated and charitable. Organisations take responsibility for society to impact their activities on shareholders and customers, suppliers and employees, environment and community in every aspect of their operational activities. In the field of CSR practice during the pandemic, focusing on the ideas of the future (post-pandemic) attributed to current circumstances. Additionally, to take tangible steps in virology research to address CSR programme organisation factors that can ease technology procurement responsibility. This report covers key CSR contributions and improvements in firms and government policies updated during and after the pandemic. Companies expect revisions and legislation to assist CSR firms to comply with government policies. The research also highlighted the opportunity seeker in business's shift toward true and genuine CSR that addresses global social and environmental issues. The paper focuses on Indian legal code and conduct facts and potential reach that fruitfully leads research in strategic endeavours.

Keywords: corporate social responsibility; CSR; organisational identification; COVID; enhancement; operational activities; job embeddedness; promotional activities; ethical customer decisions.

DOI: 10.1504/IJEF.2026.152733

International Journal of Electronic Finance, 2026 Vol.15 No.2, pp.189 - 202

Received: 06 Feb 2023
Accepted: 02 Oct 2023
Published online: 08 Apr 2026 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article