Title: E-HRM: a new panorama for retaining sustainable employees and creating employer brand

Authors: E. Hymavathi; Kalpana Koneru

Addresses: Department of Management Studies, Vignan's Foundation for Science, Technology and Research (Deemed to be University), Vadlamudi, Guntur, Andhra Pradesh, India ' Department of Management Studies, Vignan's Foundation for Science, Technology and Research (Deemed to be University), Vadlamudi, Guntur, Andhra Pradesh, India

Abstract: In the age of commercial digitisation, nothing is exempt from the incredible achievements of science and technology, and the banking and financial sectors are no exception. The unique idea of online human resources management (E-HRM) is developed by applying information technology concepts to the human resources management process. Ensuring that the HRM process is equitable strengthens organisational devotion and works wonders for creating an employer brand. Office politics may negatively impact employee engagement. Because every microtask is automated and recorded while using E-HRM, there will not be any personal politics. This boosts employee retention and recruiting. E-HRM studies on hospitality must identify cultural qualities and devise tools to measure them. Understanding the organisational climate helps optimise service delivery by identifying administrative strengths and weaknesses. Online companies need an E-HRM department. This study explains e-fundamentals HRM's and value-based philosophies. Additionally, employee value proposition process transparency improves greatly. Numerous international case studies have shown that computerised human resource planning outperforms traditional human capital management practises, especially in commercial organisations. Four research hypotheses were tested in the suggested work and found valid. When E-HRM is adopted at higher levels, organisational performance improves.

Keywords: electronic human resources management; E-HRM; organisational commitment; employer branding; employee engagement; employee value proposition; employee attraction and retention; degree of performance.

DOI: 10.1504/IJEF.2026.152729

International Journal of Electronic Finance, 2026 Vol.15 No.2, pp.131 - 153

Received: 15 May 2023
Accepted: 28 Sep 2023
Published online: 08 Apr 2026 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article