Title: Intellectual property rights of product design owners on consumer autonomy and environmental sustainability in B2B service organisations

Authors: Puranjay Das; Smruti Ranjan Das

Addresses: Fakir Mohan University, Vyas Vihar, Nuapadhi, Balasore Orissa, 756020, India ' Department of Commerce, School of Social, Financial and Human Sciences, KIIT University, Campus-3, Kathajodi Campus, Bhubaneswar, Odisha, 751024, India

Abstract: This study presents the analysis of intellectual property rights for product designers, which may be used to advance environmentally friendly product designs while preserving consumer autonomy and environmental sustainability. This study presents whether or not these rights might serve as a motivator for the creation and adoption of environmentally friendly product designs and sustainable practices. According to the findings, consumer autonomy in B2B technologies is positively correlated with intellectual property rights. The t-squared test for Hoteling has a significance level of 0.935. A better knowledge of Industry 5.0 may contribute to sustainable development anticipated from Industry 5.0-driven sustainability development. Functions should be managed to maximise their synergies and contribution to the intended sustainability values. The findings of this research will help not only researchers in understanding the factors and their hierarchical structures provide more sustainable and consumer-centric practices within B2B service organisations.

Keywords: B2B service organisations; intellectual property rights; IPRs; product design owners; PDOs; interpretive structural modelling; consumer autonomy; environmental sustainability.

DOI: 10.1504/IJIPM.2026.152457

International Journal of Intellectual Property Management, 2026 Vol.16 No.2, pp.117 - 137

Received: 06 Oct 2023
Accepted: 30 Oct 2023
Published online: 20 Mar 2026 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article