Article: Understanding the determinants of consumers' intention to recycle e-commerce packaging waste Journal: International Journal of Environment and Waste Management (IJEWM) 2026 Vol.39 No.3 pp.259 - 283 Abstract: The current study aims to pinpoint the determinants of online consumers' intentions to recycle e-commerce packaging waste by incorporating environmental concern and knowledge as the antecedents of attitudes and subjective norms to extend the theory of reasoned action (TRA). Cross-sectional data were collected from 263 Malaysian consumers who were regular online shoppers through an online survey to validate the proposed model. Structural equation modelling with SPSS Amos was subsequently conducted, which demonstrated that both attitudes and subjective norms significantly impacted consumers' recycling intentions. Environmental concern was also identified as a significant predictor of attitudes and subjective norms despite not directly influencing recycling intention. Contrarily, environmental knowledge significantly predicted subjective norms and directly impacted the intention to recycle despite not impacting attitudes. The findings deepened the understanding of the factors contributing to online consumers' recycling intentions and contributed valuable insights into marketers and policymakers to effectively promote recycling behaviour. Inderscience Publishers - linking academia, business and industry through research

Title: Understanding the determinants of consumers' intention to recycle e-commerce packaging waste

Authors: Noor Fadhiha Mokhtar; Safiek Mokhlis; Mohd Suhaimi Shamsuddin; Arianis Chan

Addresses: Faculty of Business, Economics and Social Development, Universiti Malaysia Terengganu, 21030 Kuala Nerus, Terengganu, Malaysia ' Faculty of Business, Economics and Social Development, Universiti Malaysia Terengganu, 21030 Kuala Nerus, Terengganu, Malaysia ' Faculty of Business, Economics and Social Development, Universiti Malaysia Terengganu, 21030 Kuala Nerus, Terengganu, Malaysia ' Faculty of Social and Political Sciences, Universitas Padjadjaran, Jln. Raya Bandung-Sumedang Km. 21 Jatinangor, Sumedang 45363, Indonesia

Abstract: The current study aims to pinpoint the determinants of online consumers' intentions to recycle e-commerce packaging waste by incorporating environmental concern and knowledge as the antecedents of attitudes and subjective norms to extend the theory of reasoned action (TRA). Cross-sectional data were collected from 263 Malaysian consumers who were regular online shoppers through an online survey to validate the proposed model. Structural equation modelling with SPSS Amos was subsequently conducted, which demonstrated that both attitudes and subjective norms significantly impacted consumers' recycling intentions. Environmental concern was also identified as a significant predictor of attitudes and subjective norms despite not directly influencing recycling intention. Contrarily, environmental knowledge significantly predicted subjective norms and directly impacted the intention to recycle despite not impacting attitudes. The findings deepened the understanding of the factors contributing to online consumers' recycling intentions and contributed valuable insights into marketers and policymakers to effectively promote recycling behaviour.

Keywords: e-commerce; packaging waste; recycling; theory of reasoned action.

DOI: 10.1504/IJEWM.2026.152427

International Journal of Environment and Waste Management, 2026 Vol.39 No.3, pp.259 - 283

Received: 22 Aug 2024
Accepted: 16 Jan 2025
Published online: 19 Mar 2026 *

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Title: Understanding the determinants of consumers' intention to recycle e-commerce packaging waste

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