Article: Research on the identification and optimisation of traditional cultural symbols from the perspective of cross-cultural communication Journal: International Journal of Information and Communication Technology (IJICT) 2026 Vol.27 No.9 pp.18 - 38 Abstract: This study looks at how to spot and use traditional cultural symbols in a way that helps people from different cultures talk to each other. The five-step plan is based on data gathering, communication studies, design theory, and semiotics. Steps are recognising symbols, analysing across cultures, making things better, and confirming. It is culturally rich and up-to-date because it is based on reviews from experts, feedback from the public, and how well it does in the market. We compared 40 grey relational analysis (GRA) and fuzzy comprehensive evaluation (FCE) models side by side and discovered that blue and white porcelain designs with lotus, peony, and plum flowers are the most attractive, culturally significant, and marketable. The results show how important it is for images to be clear, for societies to be open to change, and for people to be able to see things in different ways. The difference between the Chinese loong and the Thai naga shows how important it is to use symbols in world design in a way that makes sense all the time. This study gives us ideas for mixing old customs with new tools that are both useful and interesting. Inderscience Publishers - linking academia, business and industry through research

Title: Research on the identification and optimisation of traditional cultural symbols from the perspective of cross-cultural communication

Authors: Anzhu Li

Addresses: Faculty of Chinese Language and Culture, Academy for International Communication of Chinese Culture, Guangdong University of Foreign Studies, Guangzhou, Guangdong, 510420, China

Abstract: This study looks at how to spot and use traditional cultural symbols in a way that helps people from different cultures talk to each other. The five-step plan is based on data gathering, communication studies, design theory, and semiotics. Steps are recognising symbols, analysing across cultures, making things better, and confirming. It is culturally rich and up-to-date because it is based on reviews from experts, feedback from the public, and how well it does in the market. We compared 40 grey relational analysis (GRA) and fuzzy comprehensive evaluation (FCE) models side by side and discovered that blue and white porcelain designs with lotus, peony, and plum flowers are the most attractive, culturally significant, and marketable. The results show how important it is for images to be clear, for societies to be open to change, and for people to be able to see things in different ways. The difference between the Chinese loong and the Thai naga shows how important it is to use symbols in world design in a way that makes sense all the time. This study gives us ideas for mixing old customs with new tools that are both useful and interesting.

Keywords: cross-cultural communication; semiotics; cultural symbols; white and blue porcelain; symbol optimisation.

DOI: 10.1504/IJICT.2026.151653

International Journal of Information and Communication Technology, 2026 Vol.27 No.9, pp.18 - 38

Received: 28 Aug 2025
Accepted: 02 Dec 2025
Published online: 11 Feb 2026 *

Title: Research on the identification and optimisation of traditional cultural symbols from the perspective of cross-cultural communication

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