Title: Copyright security protection of NFT digital art works in new media communication
Authors: Yunsheng Chu
Addresses: Zhengzhou Academy of Fine Arts, Zhengzhou, 451450, China
Abstract: In the new media communication environment, digital art faces severe infringement challenges - diversified forms, fast spread, and cross-platform supervision difficulties. Traditional copyright protection struggles to address these effectively. This study focuses on the copyright security issues of NFT digital artworks in new media communication, and proposes a comprehensive protection framework that integrates blockchain-based rights confirmation, smart contract authorisation, and multi-level monitoring and traceability mechanisms. The experimental results show that: 1) in terms of infringement detection, the integrated method is significantly superior to traditional methods in scenarios of Joint Photographic Experts Group (JPEG) compression and central cropping, and its F1-score reaches 94.4%; 2) in terms of blockchain-based evidence storage, for a sample size of one thousand, the evidence integrity reaches 97.9%, the traceability accuracy reaches 96.7%, and the anti-tampering rate reaches 97.5%. The study has positive significance for promoting the healthy development of the digital art industry.
Keywords: non-fungible token; NFT; digital works of art; copyright protection; blockchain; smart contracts; new media communication.
DOI: 10.1504/IJICT.2026.151495
International Journal of Information and Communication Technology, 2026 Vol.27 No.3, pp.1 - 17
Received: 29 Sep 2025
Accepted: 21 Nov 2025
Published online: 02 Feb 2026 *


