Title: Predicting mutual fund investors' continuous investment intention with the integration determinants of behavioural intention

Authors: Dhara Padia; Viral Bhatt

Addresses: Gujarat Technological University, Gujarat, India ' Unitedworld School of Management, Karnavati University Campus, Adalaj-Uvarsad Road, Gandhinagar, Ahmedabad, 382422, Gujarat, India

Abstract: This study examines mutual fund investors' continuous investment intention to behavioural intention. It is not easy to understand behavioural intention and what keeps mutual fund investors devoted. The survey included 628 mutual fund investors' responses by applying non-probability convenience sampling. Path analysis was performed on the direct and indirect impacts of influencing factors on intention. Moreover, necessary condition analysis (NCA) and mediation analysis were used to evaluate hypotheses using partial least structural equation modelling to determine the key factors affecting behavioural intention. The research found that financial knowledge, past behavioural bias, regulatory perception, social impact, financial well-being, hassle factors, and risk avoidance affect investment intention. Our study found that conveying regulatory confidence and operational convenience can reduce risk aversion's impact on attitudes. This study supports financial literacy treatments using more evidence. Investigative studies may priorities comprehending the ramifications of regulatory modifications and financial advancements on investor conduct within the mutual fund sector, offering significant insights for policy formulation and the creation of financial products.

Keywords: mutual fund; investment intention; continuous investment intention; hassle factor; HSF; past behavioural bias; financial literacy; FIL; financial well-being; risk avoidance; RSA; social influence.

DOI: 10.1504/GBER.2026.151153

Global Business and Economics Review, 2026 Vol.34 No.2, pp.241 - 269

Received: 14 Oct 2023
Accepted: 26 Feb 2024
Published online: 15 Jan 2026 *

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