Title: Adaptation strategies for enhancing global competitive advantage of ceramic industry in Thailand

Authors: Thidarat Ngamsuwat; Porntip Shoommuangpak; Thanin Silpcharu

Addresses: Faculty of Business Administration, King Mongkut's University of Technology North Bangkok, Bangkok, 10800, Thailand ' Faculty of Business Administration, King Mongkut's University of Technology North Bangkok, Bangkok, 10800, Thailand ' Faculty of Business Administration, King Mongkut's University of Technology North Bangkok, Bangkok, 10800, Thailand

Abstract: The ceramic industry comprises qualified businesses recognised for their regional and global competitive competencies. Hence, the research objective is to simulate structural equation modelling of adaptation strategies for enhancing global competitive advantage of the ceramic industry in Thailand. Qualitative and quantitative analyses are implemented to interpret 500 questionnaires from ceramic enterprises. The research outcomes are organised by category. Concerning resource management, a leader has the vision and mission to drive the business globally, including market orientation element, high efficiency, and accuracy in product shipping. For knowledge management, the team learning encouragement must focus on unity and group-work problem-solving. Production technology and innovation are the lean manufacturing methods to facilitate cost savings. The perceived value of the adaptation strategy to promote the global competitive advantage in small-, medium-, and large-scale ceramic businesses was not significantly different at the 0.05 level. The SEM analysis passed the evaluation criteria with the empirical data.

Keywords: adaptation strategy; ceramic industry; global competitive advantage; knowledge management; market orientation; production technology and innovation; resource management; structural equation modelling.

DOI: 10.1504/JGBA.2025.150984

Journal for Global Business Advancement, 2025 Vol.17 No.3, pp.277 - 305

Received: 30 Aug 2022
Accepted: 17 Oct 2022
Published online: 07 Jan 2026 *

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