Title: The dynamics between counterfeit anti-measures and elements of resilience: an empirical study

Authors: Flavia Renata Pinho de Lima; Andrea Lago da Silva; Igor Sant'Ana Gallo; Moacir Godinho Filho

Addresses: Federal University of Sao Carlos, Via Washington Luis, km.235, cp.676, CEP: 13565-905 São Carlos, SP, Brazil ' Department of Industrial Engineering, Federal University of Sao Carlos, Via Washington Luis, km.235, cp.676, CEP: 13565-905 São Carlos, SP, Brazil ' Federal University of Sao Carlos, Via Washington Luis, km.235, cp.676, CEP: 13565-905 São Carlos, SP, Brazil ' EM Normandie Business School – Metis Lab, 20 Quai Frissard, 76600 Le Havre, France

Abstract: The literature on counterfeit is fragmented, and some authors proposed that resilience could provide the elements to combat counterfeit, although no research was found to explore their relationship empirically. Our research explores the relationship between supply chain resilience (SCR) and counterfeit anti-measures in medicine supply chains. This paper carried out multiple case studies involving wholesalers, distributors, hospitals, and a government agency. Our research proposes a framework and two propositions to guide managers and scholars on how elements of resilience and counterfeit anti-measures interact to improve the medicine supply chain's resilience regarding counterfeit. This research showed that information sharing and collaboration are the two starting points of counterfeit resilience, and companies should focus their actions on consumers, organisations, and supply chains. This paper contributed by: 1) presenting which counterfeit anti measures enable such resilience; 2) showing where companies should focus their efforts to reduce the counterfeit threat.

Keywords: medicine supply chain; resilience; counterfeit anti-measures.

DOI: 10.1504/IJPQM.2025.150887

International Journal of Productivity and Quality Management, 2025 Vol.46 No.4, pp.433 - 457

Received: 13 Mar 2023
Accepted: 05 Jun 2023
Published online: 05 Jan 2026 *

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