Title: Designing a coaching model for Isfahan's Mobarakeh Steel Company

Authors: Parisa Kashani; Ali Shaemi Barzoki; Hadi Teimouri

Addresses: Department of Management, Faculty of Administrative Sciences and Economics, University of Isfahan, Isfahan, Iran ' Department of Management, Faculty of Administrative Sciences and Economics, University of Isfahan, Isfahan, Iran ' Department of Management, Faculty of Administrative Sciences and Economics, University of Isfahan, Isfahan, Iran

Abstract: This study was conducted to explain the necessity of designing a coaching model in the workplace. Semi-structured interviews, purposeful sampling, and conventional data analysis were used in this qualitative study. The participants and informants included 22 experts and managers in Isfahan's Mobarakeh Steel Company (MSC). The data were analysed in three stages, namely, open coding, axial coding, and selective coding, which resulted in the emergence of six core categories: 1) phenomenon; 2) causal conditions; 3) context; 4) intervening conditions; 5) strategies; 6) consequences. Standard training according to educational principles is one of the coaches' requirements and an essential condition for coaching process efficiency. Therefore, it is necessary that a scientific and functional guide be used for coordinating and integrating the coaching process.

Keywords: coaching; grounded-theory approach; model designing; workplace coaching.

DOI: 10.1504/IJBEX.2025.150883

International Journal of Business Excellence, 2025 Vol.37 No.4, pp.506 - 523

Received: 31 Dec 2020
Accepted: 28 Nov 2021
Published online: 05 Jan 2026 *

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