Title: Redefining digital transformation in service supply chain: the missing piece of big data analytics

Authors: Twinkle Singh; Jeanne Poulose; Vinod Sharma

Addresses: School of Business and Management, Christ University, Bengaluru, 560029, India ' School of Business and Management, Christ University, Bengaluru, 560029, India ' Symbiosis Centre for Management and Human Resource Development (SCMHRD), Symbiosis International (Deemed University), Pune, 411057, India

Abstract: The study delves into the transformative role of big data analytics (BDA) in supply chain management within the service industry, employing the PRISMA framework to systematically review literature published between 2011 and 2024. A comprehensive search across multiple databases identified 286 relevant studies, which were meticulously analysed through bibliometric techniques. Keyword and network analyses, conducted using VOSViewer, revealed critical research linkages, prominent technologies, and thematic patterns within the domain. The findings underscore the pivotal role of technology integration in enhancing the efficiency of service supply chains, with a particular emphasis on emerging technologies such as blockchain, artificial intelligence, and machine learning. By highlighting the interconnectedness of authors, identifying key themes through keyword analysis, and uncovering research patterns through frequency analysis, the study provides valuable insights into the integration of BDA, ultimately contributing to the advancement of supply chain management in the service industry.

Keywords: digital transformation; service supply chain; supply chain management; BDA; big data analytics; service industry.

DOI: 10.1504/IJBPSCM.2025.150389

International Journal of Business Performance and Supply Chain Modelling, 2025 Vol.15 No.4, pp.396 - 414

Received: 11 Mar 2024
Accepted: 07 Jun 2025
Published online: 12 Dec 2025 *

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