Title: Transforming how we construct gig work in the sustainable digital economy: a suggested cooperative framework between the disciplines of economics and human resource management

Authors: Swapna Hulimavu Ramaswamy; Sanjeet Singh; Geetika Madaan; Amrinder Singh

Addresses: School of Commerce – PG Studies, Jain University, Bangalore, India ' Marwadi University, Morbi Road, Rajkot, Gujarat, India ' Research Centre, Marwadi University, Rajkot, Gujarat, India ' Jain University, Bangalore, India

Abstract: With the rise of technology in every aspect of our lives, the gig economy has become a viable field for alternate job arrangements. This study examines the variables influencing the use of gig workers in long-term digital platforms in the IT industry. In addition, the study envisions a future in gig work that would allow IT workers to practice autonomy and attain new employment prospects. The study proposes a conceptual framework using structured equation modelling and AMOS software to ascertain the relationship between human resource management and gig work. We find that a high level of competitiveness, extended login hours, and late-night delivery are the most important hurdles to be surmounted. We also offer this paper as a liaison between the disciplines of economics and human resource management.

Keywords: digital economy; gig economy; gig contracting; gig IT; gig workers; human resource management; sustainability; India; employment; economics; economics and human resource management.

DOI: 10.1504/IJPEE.2025.150356

International Journal of Pluralism and Economics Education, 2025 Vol.15 No.4, pp.362 - 381

Accepted: 01 Jun 2025
Published online: 10 Dec 2025 *

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