Title: Innovation capabilities with strategic orientations towards firm performance in technology-based organisations: the managerial implications for future of business

Authors: Avinash Pawar; Balkrishan Sangvikar; Retno Purwani Setyaningrum; Henry Loupias; Denok Sunarsi

Addresses: D.Y. Patil Institute of Management Studies, Savitribai Phule Pune University, India ' Department of Management Sciences, Savitribai Phule Pune University, India ' University of Pelita Bangsa, Jl. Inspeksi Kalimalang No.9, Bekasi, 17530, Indonesia ' University of Pasundan, Jl. Wartawan IV No.22, Turangga, Bandung, 40264, Indonesia ' Pamulang University, Jl. Surya Kencana No.1, Kota Tangerang Selatan, Banten 15417, Indonesia

Abstract: Information technology is the most innovative and fastest-growing industry in the world. In this context, this paper aims to discover the mediating role of innovation capability on the dimensions of strategic orientations and its outcomes in the performance of information technology firms in India. Moreover, it also explains the relevance of adopting innovative endeavours by high-tech information technology firms. The data is collected through the questionnaire. The study finds that innovation capability plays a predominant role in enhancing entrepreneurial and technological orientation behaviours to lead efficacious performance firms. In contrast, marketing orientation does not augment its long-term growth even in the presence of intervening variables of innovation capability in information technology. The outcome of this study helps in fostering a culture for innovation while considering the dynamics of the interactions in the dimensions of a firm's strategic orientation behaviours for realizing superiority in its performance for success.

Keywords: business innovation; strategic orientation; technological orientation; entrepreneurial orientation; marketing orientation; innovation capability; firm performance; information technology firms.

DOI: 10.1504/IJIPM.2025.150045

International Journal of Intellectual Property Management, 2025 Vol.15 No.5, pp.427 - 446

Received: 26 Jan 2021
Accepted: 16 Jun 2021
Published online: 28 Nov 2025 *

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