Title: Talent management practices: a growing buzz among millennials and Gen X

Authors: Pratiksha Mishra; Sushma Rani; Sanjeev Kumar

Addresses: Department of Management Studies, Baba Saheb Bhimrao Ambedkar University, Lucknow, Uttar Pradesh 226025, India ' Department of Management Studies, Baba Saheb Bhimrao Ambedkar University, Lucknow, Uttar Pradesh 226025, India ' Shakuntala Misra National Rehabilitation University, Lucknow, Mohan Rd., Sarosa Bharosa, Uttar Pradesh 226017, India

Abstract: In today's digitalised era, the cut-throat competition in the market have compelled organisations to adopt flexible talent management practices. The present research aims to study the response of millennials and Gen X towards talent management practices followed by the organisation. The study follows an exploratory research design while the sample has been collected through a random sampling technique. Among five IT firms in Delhi NCR, 300 white-collar employees were selected. The statistical tools that have been applied include Fisher's LSD and ANOVA. From the analysis, it has been found that among the millennials, strong talent management practices have shown a great impact as compared to Gen X. In accordance with the previous literature and the present technology, the study provides the importance of moulding talent management practices according to the technological advancements so that the organisation can set a new benchmark for itself in this cut-throat competitive market.

Keywords: talent management; millennial; digitalisation; Gen X.

DOI: 10.1504/IJBG.2025.149974

International Journal of Business and Globalisation, 2025 Vol.41 No.4, pp.341 - 353

Received: 25 Jul 2022
Received in revised form: 12 Sep 2022
Accepted: 16 Sep 2022
Published online: 20 Nov 2025 *

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