Title: Evaluating the performance of an aerospace manufacturing company through a case study research

Authors: Ashish Kumar Roy; R.P. Mohanty

Addresses: Institute of Business and Computer Studies, Siksha 'O' Anusandhan University, Bhubaneswar Odisha – 751 030, India ' Siksha 'O' Anusandhan University, Khandagiri Square, Bhubaneswar, Odisha – 751 030, India

Abstract: This paper deals with a case study research conducted on an Indian aircraft manufacturing company known as Hindustan Aeronautic Limited (HAL), which is a defence public sector undertaking (PSU). The study is the first of its kind to evaluate the broad performance in terms of a multiple set of important parameters from the year 2003-2022. The research focuses on the strategic postures that the management has undertaken during the company's evolutionary growth. The strategic postures at various phases of the life cycle of the company have been diagnosed by using Greiner Curve (1972, 1998) to derive some significant learning for futuristic strategy formulation; which has some broader implications for sustainable manufacturing and sustainability in general (Mohanty and Prakash 2017; Chatterjee and Mohanty, 2023). It is an exploratory and longitudinal case study (Yin, 2018).

Keywords: case study research; performance evaluation; aerospace industry; organisation life cycle; strategic posture; regenerative strategy; sustainable manufacturing.

DOI: 10.1504/IJPQM.2025.149942

International Journal of Productivity and Quality Management, 2025 Vol.46 No.3, pp.345 - 371

Received: 24 May 2023
Accepted: 05 Jun 2023
Published online: 19 Nov 2025 *

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