Title: Fuzzy comprehensive evaluation of user experience quality in human-computer interaction interface under visual communication

Authors: Chunhui Liu

Addresses: Jiangsu College of Engineering and Technology, Nantong, Jiangsu, China

Abstract: In order to overcome the problems of low indicator coverage, internal consistency and accuracy in traditional methods, a fuzzy comprehensive evaluation method of user experience quality in human-computer interaction interface under visual communication is proposed. After extracting the visual communication features of human-computer interaction interfaces, preliminary evaluation indicators for user experience quality of human-computer interaction interfaces were determined. Grey correlation analysis method was used to screen the indicators, and a human-computer interaction interface user experience quality index system was built. Combining the C-OWA operator weighting method with fuzzy comprehensive evaluation, relevant evaluation results for user experience quality of human-computer interaction interfaces were obtained. The experimental results show that the maximum coverage rate of the evaluation indicators of the proposed method is 98.75%, the maximum internal consistency of the evaluation indicators is 0.98 and the evaluation accuracy is between 95.3% and 97.7%.

Keywords: visual communication; human-computer interaction interface; user experience quality; fuzzy comprehensive evaluation; C-OWA operator weighting method.

DOI: 10.1504/IJPD.2025.149689

International Journal of Product Development, 2025 Vol.29 No.3/4, pp.362 - 379

Received: 21 Oct 2024
Accepted: 12 Aug 2025
Published online: 10 Nov 2025 *

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