Title: International entry-mode choices of a family business

Authors: Robert Moussetis; George Nakos; Brian P. Hanlon

Addresses: North Central College, 30 N Brainard St., Naperville, IL 60540, USA ' Clayton State University, 2000 Clayton State Blvd., Morrow, GA 30260, USA ' North Central College, 30 N Brainard St., Naperville, IL 60540, USA

Abstract: This is a case study outlining the entry mode choices faced by a large industrial company that contemplates international expansion. The case study discusses the advantages and disadvantages of each entry mode. It describes the Gallo Glass company, a very successful industrial family-owned business located in Modesto, California. Facing a saturated domestic market, the company is contemplating expansion to Europe. It is trying to decide which entry mode is going to be the most appropriate for the firm based on its history and expertise of its managers. Students will learn about entry modes and international expansion. It is designed for graduate courses or upper-level undergraduate classes.

Keywords: entry modes; internationalisation; international expansion.

DOI: 10.1504/IJTCS.2025.149404

International Journal of Teaching and Case Studies, 2025 Vol.15 No.4, pp.304 - 318

Received: 20 Aug 2024
Accepted: 16 Sep 2024
Published online: 29 Oct 2025 *

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