Title: HR analytics in Norwegian companies: an updated overview

Authors: Dag Øivind Madsen; Lina Alsvik; Kåre Slåtten

Addresses: Oslo New University College, Lovisenberggata 13, 0456 Oslo, Norway; University of South-Eastern Norway, Bredalsveien 14, 3511 Hønefoss, Norway ' Verdens Gang AS, Postboks 1185, Sentrum 0107 Oslo, Norway ' Kristiania University College, Kirkegata 24, 0153 Oslo, Norway; University of South-Eastern Norway, Bredalsveien 14, 3511 Hønefoss, Norway

Abstract: HR analytics (HRA) involves collecting and analysing HR data to enhance organisational decision-making. Recently, HRA has gained significant popularity among practitioners and consultants and is frequently discussed at conferences, in magazine articles, and on social media platforms. However, academic scrutiny of HRA remains limited. This comprehensive study uses data from HR professionals to provide an updated picture of the current state of HRA and the primary challenges faced in its implementation within a Norwegian context. We discuss effective strategies for overcoming these challenges and identify key criteria for successfully implementing HRA in various organisational settings and industries. Additionally, the study explores the potential future trends in HRA and its implications for HR management practices.

Keywords: HRA; decision-making; data analysis; human resources; maturity levels; artificial intelligence.

DOI: 10.1504/IJPM.2025.149399

International Journal of Procurement Management, 2025 Vol.24 No.3, pp.330 - 346

Received: 13 Jul 2024
Accepted: 07 Aug 2024
Published online: 29 Oct 2025 *

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