Title: Analysing key factors affecting user satisfaction and continuance intention in VR headsets

Authors: Hyeon Jo; Jooyoung Kim

Addresses: HJ Institute of Technology and Management, Headquarters, 71 Jungdong-ro 39, Bucheon-si, Gyeonggi-do, 14721, South Korea ' Graduate School of Technology and Innovation Management, Hanyang University, Seoul, 04763, South Korea

Abstract: The rapid evolution of VR technology necessitates a deeper understanding of the factors influencing user satisfaction and continuance intention. This study investigates the impact of sensory affordance, system quality, and navigation design on user satisfaction and continuance intention, employing the expectation-confirmation model (ECM). The research aims to elucidate how these factors shape user experiences and sustained engagement with VR headsets. Using partial least squares structural equation modelling (PLS-SEM) and a sample size of 268 VR users, the study tests several hypotheses. Findings indicate that sensory affordance significantly impacts navigation design and confirmation but not perceived usefulness. System quality influences navigation design, confirmation, and perceived usefulness, underscoring its critical role. Navigation design significantly affects confirmation, perceived usefulness, and satisfaction. Confirmation strongly impacts both perceived usefulness and satisfaction, which in turn, drive continuance intention. Satisfaction emerges as a crucial determinant of continued use.

Keywords: virtual reality; VR headset; continuance intention; expectation-confirmation model; ECM; design.

DOI: 10.1504/IJMC.2025.149383

International Journal of Mobile Communications, 2025 Vol.26 No.4, pp.402 - 423

Received: 07 Jun 2023
Accepted: 06 Sep 2024
Published online: 28 Oct 2025 *

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