Title: New ways in tourism: factors influencing the domestic travel decision of generation Z and the correlations of gamification

Authors: Diána Pacsi; Csaba Bálint Illés; Árpád Papp-Váry; Zoltán Szabó; Ragif Huseynov; Nidhi Shukla; Aamir Syed; Ramiz Isgandarov

Addresses: Hungarian University of Agriculture and Life Science, Budapest, Gödöllő, Hungary ' Doctoral School of Management and Business Administration, John Von Neumann University, Budapest, Hungary ' University of Sopron, Sopron, Hungary ' University of Sopron, Sopron, Hungary ' Department of Economics, Azerbaijan Technological University, Ganja, Azerbaijan ' Shri Ramswaroop Memorial University, Barabanki, Uttar Pradesh, India ' Shri Ramswaroop Memorial University, Barabanki, Uttar Pradesh, India ' Azerbaijan Technical University, Baku, Azerbaijan

Abstract: Tourism, just like other industries, has to face the challenges of digitalisation. Changes in consumer needs and growing environmental and economic challenges are forcing tourism providers to take new paths. As the world opened up, international tourism became accessible to those with lower incomes, and increasing the motivation of tourists in domestic tourism became crucial from a national economic point of view. One of the tools for this can be the gamification methodology. In this study, we examine the motivations of Generation Z travellers. In the course of the research, we examined the travel decisions of Generation Z and the correlations between the HEXAD player dimensions in relation to Hungarian domestic tourism in a questionnaire survey conducted with 234 people. With the help of the study, tourism service providers can better understand the needs of the age group, as well as develop their communication strategy, even tailored to destinations.

Keywords: generation Z; gamification; HEXAD player types; domestic travel.

DOI: 10.1504/IJDIPE.2025.149235

International Journal of Diplomacy and Economy, 2025 Vol.11 No.4, pp.313 - 341

Received: 31 Oct 2023
Accepted: 04 Jan 2024
Published online: 20 Oct 2025 *

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