Title: The impact of globalisation on business management: strategies for multinational success

Authors: Gang Chen

Addresses: Zhengzhou Shengda University of Economics Business and Management, No. 1, Wenchang Road, Longhu Town, Xinzheng, Zhengzhou, Henan Province, 451191, China

Abstract: Business globalisation is the practice of organisations operating across borders and with less inclination for doing so within their own nation. Businesses are encouraged to internationalise as part of globalisation and significantly expand the volume and variety of cross-border money. Globalisation has significantly changed the corporate environment, posing both possibilities and challenges for international business. The objective of this study is to examine the way globalisation affects company management and practical strategies for succeeding in a globalised economy. This research produces and assesses a model that examine at the connection between business performance, E-Commerce utilisation and globalisation. The data utilised in this study was gathered from a comprehensive survey of businesses in these industries conducted across multiple countries. The data and hypothesis were statistically analysed using regression analysis, factor analysis and descriptive statistics. The outcomes demonstrated that increased E-Commerce utilisation and enhanced performance are both consequences of globalisation.

Keywords: globalisation; business; E-Commerce; performance; multinational industries.

DOI: 10.1504/IJTPM.2025.148841

International Journal of Technology, Policy and Management, 2025 Vol.25 No.3, pp.288 - 307

Received: 17 Sep 2024
Accepted: 14 Dec 2024
Published online: 29 Sep 2025 *

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