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Title: A smart rural tourism resources recommendation based on audience preference

Authors: Jin Lu

Addresses: School of Tourism and Culinary Arts, Wuxi Vocational Institute of Commerce, Wuxi, 214153, China

Abstract: How to provide users with more accurate smart rural tourism recommendation services has become a hot research topic at present. To address the short-term audience preference issue caused by data scarcity, firstly, graph convolutional networks (GCN) are applied to recommend smart rural tourism resources. For long-term tourism audiences with sufficient data, use long short-term memory (LSTM) to construct a recommendation model based on users' long-term dynamic preferences. The results showed that in the case of data scarcity, the recall and accuracy of the GCN recommendation method increased by 17.9% and 11.8%, respectively. In long-term rural tourism applications, the hits ratio (HR)@10 and HR@20 of the dynamic preference recommendation model were as high as 42% and 50%, respectively. The results indicate that the proposed method provides more reliable technical support for intelligent rural tourism recommendation and can more effectively discover audience preferences.

Keywords: audience preference; rural tourism; resource recommendation; long short-term memory; LSTM; graph convolutional network; GCN.

DOI: 10.1504/IJCIS.2025.148769

International Journal of Critical Infrastructures, 2025 Vol.21 No.10, pp.1 - 18

Received: 08 Apr 2024
Accepted: 02 Oct 2024
Published online: 23 Sep 2025 *