Title: Analysing the impact of financial literacy on investment decision-making: an inclusive study of investors

Authors: Ranganathan Venkatesan

Addresses: Department of Business Administration, Government Arts and Science College, Gingee, Tamilnadu, India

Abstract: The aim of this study is to shine new light on these debates through an examination of the influence of the influence of financial literacy on their investment decisions. The next objectives of this research are to determine whether the financial literacy offered to Indian investors is within the accepted level. To measure financial literacy, the independent variables are financial attitudes and financial behaviour. To measure the investment decision, the author employed the following independent variables: self-image, accounting information, advocate information, and the personal needs of investors in India. Data are collected from Indian investors using a self-administered questionnaire through a Google form. All multiple-item scales in this study were measured on a five-point Likert-type scale. The current sample size is 317. Data analysis used SPSS and measured the level of financial literacy and investment decisions. Financial attitudes and financial behaviour were significantly found to affect financial literacy. Financial literacy significantly affected investment decisions.

Keywords: financial literacy; investment decisions; behaviour; attitude; self-image; personal needs.

DOI: 10.1504/IJPMB.2025.148684

International Journal of Process Management and Benchmarking, 2025 Vol.21 No.2, pp.262 - 278

Received: 01 Mar 2024
Accepted: 22 Apr 2024
Published online: 19 Sep 2025 *

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