Title: Entrepreneurial bricolage, new-product development and entrepreneur's creativity

Authors: Dina Khreis; Shafig Al-Haddad

Addresses: Princess Sumaya University for Technology, Amman, Jordan ' Princess Sumaya University for Technology, Amman, Jordan

Abstract: The main objective of this study is to investigate the impact of entrepreneurial bricolage on new-product development and entrepreneur creativity and investigate if the entrepreneur's creativity mediated the impact of entrepreneurial bricolage on new-product development. The methodology of this research relied on collecting data through a quantitative survey, the population of the study consists of Jordanian entrepreneurs who own micro, small, and medium enterprises (MSMEs) and develop products. A convenient sample of 100 surveys and analysed the data using a Statistical Package for the Social Sciences (SPSS). The study findings showed that an entrepreneurs' creativity mediated the impact of entrepreneurial bricolage on new-product development. Results have also showcased the impact of applying bricolage in entrepreneurial ventures on their ability to gain new-product development advantages, which includes the product's creativity and development speed. This sheds light on the importance of changing managerial policies that do not support bricolage application if needed, to help entrepreneurs gain a competitive advantage in the market.

Keywords: entrepreneurship; bricolage; new-product development; creativity; Jordan.

DOI: 10.1504/IJBEX.2025.148516

International Journal of Business Excellence, 2025 Vol.37 No.1, pp.1 - 17

Received: 21 Dec 2020
Accepted: 17 Sep 2021
Published online: 10 Sep 2025 *

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