Title: A bibliometric analysis of online shopping research: trends, patterns and future prospects

Authors: Vinay

Addresses: Haryana School of Business, Guru Jambheshwar University of Science and Technology, Hisar-125001, Haryana, India

Abstract: This paper provides a comprehensive overview of the existing research on online shopping using bibliometric methodology aiming to identify the key themes, research areas, and influential authors and publications related to online shopping. A total of 8,283 documents were retrieved through the primary search, which was then filtered and finally, 1,331 journal articles were included in the analysis. The findings reveal that the most prominent research themes are e-commerce adoption, online trust and security, online shopping motivations, and website design and usability. The study also identifies the most prolific authors and their research networks, as well as potential areas for future research. This paper provides valuable insights into the current state of research on online shopping and can aid researchers in identifying promising avenues for future investigation.

Keywords: e-commerce; online shopping; online trust; Amazon; Flipkart.

DOI: 10.1504/IJICBM.2025.148418

International Journal of Indian Culture and Business Management, 2025 Vol.36 No.1, pp.1 - 19

Received: 26 Jul 2023
Accepted: 01 Aug 2023
Published online: 04 Sep 2025 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article