Title: Examining servitisation as a resource-based competitive advantage

Authors: Alessandro Augurio; Laura Castaldi; Clelia Mazzoni; Yioula Melanthiou

Addresses: University of Campania Luigi Vanvitelli, Corso Gran Priorato di Malta, 1, 81043, Capua, Italy ' University of Campania Luigi Vanvitelli, Corso Gran Priorato di Malta, 1, 81043, Capua, Italy ' University of Campania Luigi Vanvitelli, Corso Gran Priorato di Malta, 1, 81043, Capua, Italy ' Cyprus University of Technology, Archiepiskopou Kyprianou 30, Limassol 3036, Cyprus

Abstract: This paper deals with the advancement of servitisation in the Italian manufacturing industries, identifying the service offerings, the performances and the dimensions of servitised firms. Data were collected from 7,840 manufacturing firms. The results show that 45.6% of the selected manufacturing firms undertake servitisation. The provision of product-related services supporting the supplier product (SSPs) seems to be advantageous for firms that are not very large, labelled as product-related servitised firms in the context of this work, because they could exploit existing resources and competencies to create the service offering, enhancing the need for following a resource-based approach to create sustainable competitive advantage.

Keywords: servitisation; manufacturing firms; resource-based view; RBV; competitive advantage.

DOI: 10.1504/GBER.2025.148315

Global Business and Economics Review, 2025 Vol.33 No.3/4, pp.339 - 360

Received: 27 Jan 2023
Accepted: 06 Nov 2023
Published online: 02 Sep 2025 *

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