Title: Intellectual property management and strategy: a review

Authors: Ajay Kumar Samariya; Shweta Bahl; Dheeraj P. Sharma

Addresses: Economics and Public Policy, Indian Institute of Management, Rohtak, Management City NH-10 Southern Bypass, Sunaria, Rohtak-124010, Haryana, India ' Economics and Public Policy, Indian Institute of Management, Rohtak, Management City NH-10 Southern Bypass, Sunaria, Rohtak-124010, Haryana, India ' Indian Institute of Management, Rohtak, Management City NH-10 Southern Bypass, Sunaria, Rohtak-124010, Haryana, India

Abstract: Intellectual property management and strategy (IPMS) are crucial for safeguarding innovations and driving technological advancements in today's knowledge-centric information economy. However, with the diverse facets of intellectual property rights (IPRs) such as patents, copyrights, and trademarks, there are varying strategic approaches and challenges across the different business domains. This research delves deep into a systematic literature review on IPMS spanning two decades (2003-2023). By employing rigorous bibliometric techniques, we systematically analyse and examine relevant literature to uncover key insights. Our exploration unveils that the literature focus saw a shift in the initial decade, witnessed strategies such as value creation and utilising intellectual properties (IPs) as drivers for the expansion of businesses. The second decade shifted the discourse to developing appropriation strategies, the changing perspectives, and the skilful navigations of the complex legal framework about IPs. Additionally, we enrich the discourse on IP evolution from legislative frameworks to modern strategic management. Our research paves the way for new directions in investigation, focusing on the complex dynamics of IPMS.

Keywords: intellectual property management; strategy; systematic literature review; bibliometric analysis; open innovation; appropriation strategies; non-market strategies; CiteSpace.

DOI: 10.1504/IJIPM.2025.147792

International Journal of Intellectual Property Management, 2025 Vol.15 No.4, pp.335 - 369

Received: 19 Mar 2024
Accepted: 08 Jul 2024
Published online: 01 Aug 2025 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article