Title: Curating historical green learning competency: the ECHO-sustainability pedagogy design

Authors: E. Vince Carter

Addresses: SBPA Cal State Bakersfield, 9001 Stockdale Hwy., Bakersfield, 93311, CA, USA

Abstract: The potential for curating historical 'green learning' curricula is untapped. Sustainability scholars chronicle the history of planet earth and indigenous/traditional ecological practices. Yet, historical accounts are sorely lacking in higher education sustainability research. In order to address the prevalent historical void in higher education sustainability research, this study's unique approach contributes sustainability literature content analysis, conceptual pedagogical frameworks, and original course rubrics. Focusing on the business marketing discipline, the role of historical practices in green learning innovation is methodically addressed. Initially, the validity of a historical view is established. Next, empirical evidence of an historical void is shown for marketing education journals, the broader higher education sustainability literature, as well as in practitioner oriented academic research. Finally, the proposed ecological course history objectives (ECHO) pedagogy design is introduced to address the prevalent historical void, using conceptual frameworks, course rubrics, and ongoing research results which support green learning competency.

Keywords: ECHO-sustainability; green learning; green marketing; pedagogy; historical/history; heritage branding; sustainability; sustainability marketing/branding; temporal learning continuum; TLC.

DOI: 10.1504/IJHES.2025.147644

International Journal of Higher Education and Sustainability, 2025 Vol.5 No.3, pp.199 - 245

Received: 24 Apr 2024
Accepted: 11 Aug 2024
Published online: 24 Jul 2025 *