Title: Mediating role of green innovation on green entrepreneurship and sustainable development: an empirical evidence from Indian companies

Authors: Manoj Kumar Mishra; Sunil Kumar

Addresses: Marwadi University, Rajkot-Morbi Road, Rajkot 360 003 Gujarat, India ' OP Jindal University Punjipathra, Raigarh, (C.G.), PIN: 496109, India

Abstract: The current research has investigated the relationship between green entrepreneurship (GE) and sustainable development (SD) among Indian companies. The study also has captured the mediating effect of green innovation between GE and SD. A survey is conducted among 451 managerial level employees in Indian companies. The research then uses SPSS (version 22) and AMOS for the analysis of data. For testing the hypotheses of mediation were checked using PROCESS Macro tests in SPSS. The results indicated that green entrepreneurship has significant impact on green innovation and sustainable development. However, the partial mediating effect of green innovation has been found between green entrepreneurship and sustainable development. Practices of GE are the need of hour. If it is promoted and practiced by the companies, they will be the biggest beneficiaries of it. If their process includes green entrepreneurial practices, they will be able to achieve their long-term goals effectively.

Keywords: green entrepreneurship; green innovation; sustainable development; mediation; India.

DOI: 10.1504/IJEPEE.2025.147478

International Journal of Economic Policy in Emerging Economies, 2025 Vol.22 No.1, pp.74 - 90

Received: 24 Apr 2021
Accepted: 31 Aug 2021
Published online: 18 Jul 2025 *

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