Title: OCB cakes case study: navigating entrepreneurial and innovation hurdles - strategies for success

Authors: Arayana Roy; Jyoti Verma; Mamta Singh

Addresses: Chandragupt Institute of Management Patna, Mithapur Rd., Mithapur Farm Area, Mithapur, Patna, Bihar 800001, India ' Xavier Institute of Social Service (XISS), Dr Camil Bulcke Path, Pathalkudwa, Nayatoli, Ranchi, Jharkhand 834001, India ' Chandragupt Institute of Management Patna Mithapur Rd., Mithapur Farm Area, Mithapur, Patna, Bihar 800001, India

Abstract: OCB Cakes Pvt. Ltd. is a leading company in online customised cakes and gifts delivery with locations across 40 cities in India. It gained attention due to its visionary and innovative outlook while addressing major global goals such as zero hunger, good health and well-being, sustainable cities and communities, responsible consumption and production. This case is based on primary data acquired through interviews with the protagonist and other employees within the organisation. The case provides a broad view of the obstacles a business encounters as it grows, particularly focusing on the struggles of entrepreneurship and innovation and reviews the company, market analysis, challenges, growth strategies and future decisions.

Keywords: entrepreneurship; bakery; startup; business model; innovation.

DOI: 10.1504/IJTCS.2025.147320

International Journal of Teaching and Case Studies, 2025 Vol.15 No.3, pp.246 - 259

Received: 07 Nov 2024
Accepted: 22 Nov 2024
Published online: 14 Jul 2025 *

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