Title: Revolutionising efficiency: unleashing the power of digital transformation through strategic human resources planning

Authors: Mohamed Fawzy El-Bardan; Hanan Eid Badwy; Naveed Akhtar Qureshi

Addresses: Business Administration Department, Faculty of Commerce, University of Sadat City, Menoufia 32897, Egypt ' Surveying of Natural Resources in Environmental Systems Department, Environmental Studies and Research Institute, University of Sadat City, Menoufia 32897, Egypt ' Department of Business Administration, Sukkur IBA University, Sukkur, 65200, Pakistan

Abstract: Digital transformation has changed the workplace nature, resulting in a demand for specific knowledge and skills of existing and potential employees and a reduction in its size due to the increasing automation of jobs, thereby enhancing productivity (Prd) of labours and glass companies. This study aims to investigate the relationship between digital transformation (DT) and Prd, by considering the mediating role of human resources planning (HRP) and its different dimensions (quantitative and qualitative changes in HR). The study focuses on glass manufacturing companies located in Sadat City, Industrial Area, Menofia Governorate, Egypt. Data was collected through a self-administered questionnaire distributed to managers and the analysis was conducted using SmartPLS software. The study's findings have revealed that DT has a negative, positive, and negative impact on Prd, qualitative changes in HR, and quantitative changes in HR, respectively. Furthermore, qualitative changes in HR act as a mediator between DT and productivity.

Keywords: digital transformation; human resources planning; HRP; productivity; Egyptian glass industry; Egypt.

DOI: 10.1504/MEJM.2025.147277

Middle East Journal of Management, 2025 Vol.12 No.4, pp.394 - 415

Received: 31 Oct 2023
Accepted: 18 Jan 2024
Published online: 14 Jul 2025 *

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