Title: Exploring the development efficiency and effectiveness of digital products

Authors: Kun Liao; Pingping Tang; Jianfeng Wang; Fang Wang

Addresses: Department of Finance and Supply Chain Management, College of Business, Central Washington University, 20000 68th Avenue West, Lynnwood, WA 98036, USA ' Department of Finance and Management Science, Carson College of Business, Washington State University, Pullman, WA 99164, USA ' Department of Management and Marketing, Lombardo College of Business, Millersville University of Pennsylvania, Millersville, PA 17551, USA ' Department of Finance and Supply Chain Management, College of Business, Central Washington University, Lynnwood, WA 98036, USA

Abstract: With the fast market growth of digital products such as gaming platforms, digital product development has become critical to the success of companies in these industries. This study identifies the differences between physical and digital products in terms of the new product development processes. Methods are identified to improve the efficiency and effectiveness of digital product development through a case study. Among those methods, modular design, agile production, and cross-functional teams are highly recommended due to their effectiveness.

Keywords: digital film; video game; development process; digital product development; development efficiency; development effectiveness.

DOI: 10.1504/IJTPM.2025.147269

International Journal of Technology, Policy and Management, 2025 Vol.25 No.2, pp.117 - 130

Received: 11 Jan 2024
Accepted: 19 May 2024
Published online: 14 Jul 2025 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article