Title: Farmers' profile and their entrepreneurial orientation in Greece

Authors: Athanasios Falaras; Odysseas Moschidis; Aikaterini Gkotzamani; Dimitrios Soubeniotis

Addresses: Department of Business Administration, University of Macedonia, Egnatia Street 156, 54636, Thessaloniki, Central Macedonia, Greece ' Department of Business Administration, University of Macedonia, Egnatia Street 156, 54636, Thessaloniki, Central Macedonia, Greece ' Department of Business Administration, University of Macedonia, Egnatia Street 156, 54636, Thessaloniki, Central Macedonia, Greece ' Department of Business Administration, University of Macedonia, Egnatia Street 156, 54636, Thessaloniki, Central Macedonia, Greece

Abstract: The research aim was to create the human geographic map of farmers in Greece. So, a survey was conducted, where 735 answers were collected. The study employed MCA to extract critical data insights, AHC to form clusters of farmers, and tests to identify statistically significant categories within each cluster. Three clusters emerged: The innovative group of farmers is consisted of farmers in Epirus, Western Greece and Crete and they are young, well-educated and wealthy farmers featuring strong entrepreneurial orientation characteristics. The inefficient cluster consists of farmers in Central and Western Macedonia, earning 20.001-30.000€ per year, who demonstrate weak entrepreneurial orientation characteristics. The old guard cluster consists of farmers in Eastern Macedonia and Thrace, Thessaly and Central Greece, who possess low educational level, income and arable land size. The innovative cluster along with the suitable soil and climate of Greece propose a hopeful future for agriculture in Greece.

Keywords: entrepreneurship; innovation; agriculture; Greece.

DOI: 10.1504/IJSAMI.2025.147247

International Journal of Sustainable Agricultural Management and Informatics, 2025 Vol.11 No.3, pp.331 - 361

Received: 29 Nov 2023
Accepted: 29 Jan 2024
Published online: 14 Jul 2025 *

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