Title: An investigation into the impact of human resource analytics on strategic decision making in the financial services industry

Authors: Ahmad Y.A. Bani Ahmad; Srinivas Kolachina; Prasuna Sankar Kuragayala; E. Hymavathi; Dilmurod Nasimov; Meeta Joshi

Addresses: Department of Financial and Accounting Science, Middle East University, Amman 11121, Jordan ' KL Business School, Koneru Lakshmaiah Education Foundation, Vaddeswaram, Andhra Pradesh, India ' Department of MBA, Victoria University (Online), Melbourne, Australia; Southern New Hampshire University, 500 N River Rd, Manchester, NH 03106, USA; Learners University College (UAE), 2749, UAE ' Department of Management Studies, Vignan's Foundation for Science, Technology and Research (Deemed to be University), Vadlamudi, Guntur, Andhra Pradesh, India ' Silk Road International University of Tourism and Cultural Heritage, Uzbekistan ' Faculty of Management Studies, Marwadi University, Rajkot 360002, Gujarat, India

Abstract: This research study intends to investigate how strategic decision-making in the Indian financial services sector in Guntur is affected by HR analytics. The study employs a quantitative research design and includes 88 HR professionals working in Guntur's banking and financial services industry as its sample size. Since the dawn of the 21st century, information technology, defined by electronation, technological advancement, and networking, has advanced swiftly worldwide. Technological innovation has already touched the economy and society, which has also altered the planet's political, social, cultural, and economic landscape. Data is collected via a questionnaire on HR analytics, strategic decision-making, and their effects. The study reveals that HR analytics improves financial services strategic decision-making. HR analytics enable data-driven hiring, training, and performance management decisions. HR analytics may also assist companies identify areas for improvement and implement adjustments to improve performance. This study strengthens the case for HR analytics in financial services. The report recommends HR analytics to improve strategic decision-making.

Keywords: human resources; HR; HR analytics; strategy; decision making; financial services; data management; talent evaluation; analytics in HR; channel management; application; big data analytics; business; outcomes; advantages; barriers; analytical tools.

DOI: 10.1504/IJEF.2025.147219

International Journal of Electronic Finance, 2025 Vol.14 No.3, pp.285 - 302

Received: 11 May 2023
Accepted: 26 Jul 2023
Published online: 14 Jul 2025 *

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