Title: Co-innovation platform in creative tourism: a conceptual framework

Authors: Roma Nova Cahjati Poetry; Togar Mangihut Simatupang; Achmad Ghazali

Addresses: School of Business and Management, Institut Teknologi Bandung, Indonesia ' School of Business and Management, Institut Teknologi Bandung, Indonesia ' School of Business and Management, Institut Teknologi Bandung, Indonesia

Abstract: The occurrence of COVID-19 pandemic mostly affected tourism, and the adoption of innovative mechanism is inevitable in this industry. Therefore, this study aims to provide a conceptual framework of co-innovation which can guide tourism practitioners in the implementation process. It is based on a comprehensive literature review of the co-innovation platform model and frameworks in creative tourism. The frameworks from selected publications are evaluated and synthesised to develop a complete conceptual model. Furthermore, the study addresses the primary constructs and possible outcomes of co-innovation platforms in creative tourism by synthesising previous findings in innovation and tourism. It recommends that creative tourism stakeholders conduct co-innovation in their destinations by implementing the four foundation pillars: convergence, collaboration, co-creation of experiences, and co-capture.

Keywords: co-innovation; creative tourism; conceptual framework; platform; collaboration.

DOI: 10.1504/IJBIR.2025.146993

International Journal of Business Innovation and Research, 2025 Vol.37 No.3, pp.390 - 408

Received: 15 Dec 2021
Accepted: 16 Jul 2022
Published online: 10 Jul 2025 *

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