Title: The prevalence of emotionality and spirituality over rationality in knowmads' career decision making: a qualitative case study on individual knowledge dynamics

Authors: Andra Nicoleta Iliescu

Addresses: National School of Political and Administrative Studies, Bucharest, 012104, Romania

Abstract: The knowmad concept represents a neologism rooted in the concepts of knowledge, and nomadism. Introduced in the early 21st century, it represents an unique group characterised by adaptability and resilience within global, digital, and technologically advanced markets. Rooted in continual learning and multicultural competencies, knowmads fluidly navigate various professional fields, embodying creativity and innovation amidst uncertainty. This study delves into the decision-making processes of knowmads through a knowledge dynamics perspective, incorporating rational, emotional, and spiritual motivators. Utilising data collected from a focus group and several in-depth interviews with self-identified knowmads, findings highlight the interplay of financial needs, personal development, emotional feedback, and value alignment in their career choices. The research enables the grounded theory technique and points towards the critical role of emotional and spiritual factors alongside rationality in the professional trajectories of knowmads. Despite existing literature and sample size limitations, the study provides insights for future exploration of this evolving workforce phenomenon.

Keywords: career; decision making; continuous learning; emotionality; global digital markets; grounded theory; knowledge dynamics; knowmads; multicultural literacy; rationality; spirituality.

DOI: 10.1504/IJMABS.2025.146954

International Journal of Markets and Business Systems, 2025 Vol.6 No.1, pp.24 - 45

Received: 19 Sep 2024
Accepted: 24 Feb 2025
Published online: 27 Jun 2025 *

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