Title: From traits to intentions: examining the role of personality, innovation, creativity, entrepreneurship and leadership among students

Authors: Muhammad Adnan; Sadaqat Ali; Mudassir Hussain; Rao Bakhat Yawar; Naveed Saif; Aziz Javid; Irfan Ullah Khan

Addresses: IMS UST, Bannu, Pakistan ' NUML, Islamabad, Pakistan ' Kohat University of Science and Technology, Kohat, Pakistan ' National University of Modern Languages, Islamabad, Pakistan ' University of science and Technology Bannu, Bannu, Pakistan ' Gomal University, Dera Ismail Khan, Pakistan ' The University of Lakki Marwat, Taja Zai, Pakistan

Abstract: This study investigates the connection between the big five personality model (BFPM) attributes and entrepreneurial intentions (EPI) among higher education students in Khyber Pakhtunkhwa, Pakistan. Additionally, it explores the mediating roles of innovation and creativity, as well as the moderating effect of leadership capabilities. Data were collected from students at various higher education institutions and incubation centres, and analysed using stepwise regression in line with Baron and Kenny's procedures. Results reveal that openness to experience, extraversion, and agreeableness significantly correlate with students' EPI. Conversely, neuroticism and openness to experience relate significantly to creativity and innovative behaviour. Moreover, creativity and innovation mediate the relationship between BFPM and EPI. Interestingly, leadership abilities show a partial moderating effect. This research uniquely contributes to understanding EPI in a developing country context and highlights the importance of fostering innovative thinking and entrepreneurial leadership among students, offering valuable insights for educational policymakers.

Keywords: entrepreneurial intention; personality Big Five model; PBFM; innovation and creativity; leadership; mediation; moderation.

DOI: 10.1504/IJEV.2025.146885

International Journal of Entrepreneurial Venturing, 2025 Vol.17 No.1, pp.27 - 51

Received: 09 Jan 2024
Accepted: 24 Feb 2025
Published online: 24 Jun 2025 *

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