Title: Unravelling visual narratives: a comprehensive analysis of Lonely Planet's Philippines visual storytelling

Authors: Arun Singh Thakur; Filmor J. Murillo

Addresses: UIHTM, Panjab University Chaidigarh, India ' University Lecturer and an International Relations Officer, Camarines Sur Polytechnic Colleges, Philippines

Abstract: This research presents a comprehensive analysis of the visual narratives in the 14th edition of Lonely Planet Philippines, ' released on December 21, 2021. By employing a meticulous stratified random sampling method and rigorous analysis criteria, the study explores thematic, compositional, cultural, and geographical dimensions. Results indicate a diverse thematic representation, featuring natural landscapes (25%), urban settings (20%), cultural events (15%), historical sites (18%), and everyday life scenes (22%). Compositional elements such as vibrant colours (28%) and dynamic framing (24%) enhance visual appeal, while geographical distribution includes Luzon (30%), Visayas (25%), Mindanao (22%), and popular tourist destinations (23%). Cultural representation is balanced between traditional elements (35%) and modern aspects (28%), avoiding stereotypes. A comparative analysis with 'Lonely Planet India' highlights distinct narrative strategies, underscoring the guide's role in shaping perceptions and challenging stereotypes.

Keywords: Lonely Planet Philippines; visual narratives; travel guides; cultural representation; geographical diversity; Philippines.

DOI: 10.1504/IJBCG.2025.146828

International Journal of Business Competition and Growth, 2025 Vol.10 No.1, pp.48 - 61

Received: 12 Jul 2024
Accepted: 07 Nov 2024
Published online: 20 Jun 2025 *

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