Article: How can social media platforms usage support investors' green investment intention? An empirical study Journal: International Journal of Internet Manufacturing and Services (IJIMS) 2025 Vol.11 No.2 pp.132 - 152 Abstract: This study essentially targets to examine the relationship between, perceived green consumption commitment (PGCC) and perceived investment provider's reputation (PIPR) in green investment intention (GII) with the moderating effect of social media platforms usage (SMPU) among the individual investors in Egypt. The study depended on a sample of 450 individuals' investors who have investment experience; we used (PLS-SEM) techniques using Smart PLS as a new computer application to analyse the data and test hypotheses. The outcomes indicated that attitude (ATT), subjective norm (SN), PGCC, PIPR and SMPU have significant correlation with GII. As the moderating effect, SMPU moderated the association between ATT, SN, PGCC and PIPR with GII. The study also provides some implications for investment providers, service providers, and policymakers. Inderscience Publishers - linking academia, business and industry through research

Title: How can social media platforms usage support investors' green investment intention? An empirical study

Authors: Waleed Hemdan; Jian Zhang; Angela Wangechi Mwaniki; Kawther Mousa

Addresses: School of Economics and Management, University of Science and Technology Beijing, Beijing, China; Faculty of Commerce, Kafrelsheikh University, Kafr El-Sheikh, Egypt ' School of Economics and Management, University of Science and Technology Beijing, Beijing, 100083, China ' School of Economics and Management, University of Science and Technology Beijing, Beijing, 100083, China ' School of Economics and Management, University of Science and Technology Beijing, Beijing, 100083, China

Abstract: This study essentially targets to examine the relationship between, perceived green consumption commitment (PGCC) and perceived investment provider's reputation (PIPR) in green investment intention (GII) with the moderating effect of social media platforms usage (SMPU) among the individual investors in Egypt. The study depended on a sample of 450 individuals' investors who have investment experience; we used (PLS-SEM) techniques using Smart PLS as a new computer application to analyse the data and test hypotheses. The outcomes indicated that attitude (ATT), subjective norm (SN), PGCC, PIPR and SMPU have significant correlation with GII. As the moderating effect, SMPU moderated the association between ATT, SN, PGCC and PIPR with GII. The study also provides some implications for investment providers, service providers, and policymakers.

Keywords: theory of planned behaviour; TPB; social media platforms; perceived green consumption commitment; PGCC; perceived investment provider's reputation; PIPR; investor behaviour; green investment.

DOI: 10.1504/IJIMS.2025.146822

International Journal of Internet Manufacturing and Services, 2025 Vol.11 No.2, pp.132 - 152

Received: 03 Jan 2024
Accepted: 27 Jan 2024
Published online: 20 Jun 2025 *

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Title: How can social media platforms usage support investors' green investment intention? An empirical study

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