Article: Investigating the impact of logistics practices on marketing performance of business enterprises: the mediating role of competitive strategy Journal: International Journal of Procurement Management (IJPM) 2025 Vol.23 No.3 pp.406 - 427 Abstract: This study examines the mediated influence of competitive strategy in the relationship between logistical practices and the marketing performance of business enterprises. To choose sample respondents, purposive, and simple random sampling approaches were employed. The useable and effective questionnaires for this study included 330 responses. The survey findings were examined with SPSS version 26.0 software as well as AMOS 24, a structural equation modelling application. The study found that procurement, manufacturing support, and distribution practices had a positive impact on marketing performance. Furthermore, competitive strategy acts as a statistically significant mediator between procurement practices, manufacturing support, distribution practices, and marketing performance. Even if the findings are encouraged, their effects remain limited. To compete successfully in business and improve marketing performance, companies must ensure efficient and effective raw materials, and implement quality control procedures to ensure consistent product quality and optimise distribution channels to effectively reach their target customers. Inderscience Publishers - linking academia, business and industry through research

Title: Investigating the impact of logistics practices on marketing performance of business enterprises: the mediating role of competitive strategy

Authors: Arega Enbiale Setegn; Gurudutta Pradeep Japee; Aklilu Berhanie Desta; Girma Moges Admassie

Addresses: Wollo University, Ethiopia; Gujarat University, Ahmedabad, Gujarat, India ' Advanced Business Studies, Gujarat University, Ahmedabad, India ' Wollo University, Ethiopia ' Wollo University, Ethiopia

Abstract: This study examines the mediated influence of competitive strategy in the relationship between logistical practices and the marketing performance of business enterprises. To choose sample respondents, purposive, and simple random sampling approaches were employed. The useable and effective questionnaires for this study included 330 responses. The survey findings were examined with SPSS version 26.0 software as well as AMOS 24, a structural equation modelling application. The study found that procurement, manufacturing support, and distribution practices had a positive impact on marketing performance. Furthermore, competitive strategy acts as a statistically significant mediator between procurement practices, manufacturing support, distribution practices, and marketing performance. Even if the findings are encouraged, their effects remain limited. To compete successfully in business and improve marketing performance, companies must ensure efficient and effective raw materials, and implement quality control procedures to ensure consistent product quality and optimise distribution channels to effectively reach their target customers.

Keywords: logistics practices; procurement; manufacturing support; distribution practices; competitive strategy; marketing performance.

DOI: 10.1504/IJPM.2025.146730

International Journal of Procurement Management, 2025 Vol.23 No.3, pp.406 - 427

Received: 05 Mar 2024
Accepted: 17 Apr 2024
Published online: 16 Jun 2025 *

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Title: Investigating the impact of logistics practices on marketing performance of business enterprises: the mediating role of competitive strategy

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