Title: Examining adoption of mobile game in Nepal with extended TAM

Authors: Arjun Neupane; Nawaraj Paudel; Keshav Poudel; Tej Bahadur Shahi

Addresses: School of Engineering and Technology, CQ University, 554-700 Yaamba Rd., Norman Gardens QLD 4701, Australia ' Tribhuvan University, Kathmandu Nepal, 44600, Nepal ' Tribhuvan University, Kathmandu Nepal, 44600, Nepal ' School of Engineering and Technology, CQ University, 554-700 Yaamba Rd., Norman Gardens QLD 4701, Australia

Abstract: This study examines the relationship between perceived ease of use, enjoyment, social influence, usefulness, flow experience, use context, and behaviour intention to adopt mobile games in the Nepalese context through an extended technology acceptance model (TAM). This study uses a quantitative approach to collect mobile users playing mobile games from Kathmandu, Nepal. Structural equation modelling (SEM) is used for statistical analysis, including model measurement and hypothesis testing. The finding demonstrated the significant relationship between perceived ease of use (PEU), perceived enjoyment (PE), and flow (FL) to the positive impact on behaviour intention to play mobile games. This study highlighted the important factor that needs to be considered by the mobile game developer to increase the behaviour intention of the user that needs to focus on PEU, PE, and FL while developing the mobile games. This study offers a theoretical contribution to mobile game developers to assist in developing mobile games.

Keywords: perceived usefulness; flow; use of context; behaviour intention; mobile games.

DOI: 10.1504/IJBIS.2025.146596

International Journal of Business Information Systems, 2025 Vol.49 No.2, pp.143 - 160

Received: 29 Jun 2021
Accepted: 07 Oct 2021
Published online: 06 Jun 2025 *

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