Title: A cross-sectional study of mall shopping behaviour of women consumers in United Arab Emirates and India: an empirical study

Authors: A.M. Sakkthivel; Gouher Ahmed; V. Moovendhan; N. Ramu

Addresses: IFIM College, #8P & 9P KIADB Indl Estate, Electronics City, Bangalore 560100, India ' School of Business, Skyline University College, P.O. Box.1797, University City of Sharjah, Sharjah, United Arab Emirates ' CMS School of Business, Jain University, Bangalore, India ' IFIM College, #8P & 9P KIADB Indl Estate, Electronics City, Bangalore 560100, India

Abstract: The study investigates the impact of the marketing mix, mall ambience, peer group, reference group, culture, and society variables on the mall shopping behaviour of women consumers with a sample size of 502 respondents from the UAE and India. The study used structural equation modelling (SEM) that revealed: 1) price has a negative impact on the mall shopping behaviour of Indian women consumers and a positive impact on UAE women consumers; 2) mall ambience and location of malls were found to positively influence the mall shopping behaviour of the UAE and Indian women consumers; 3) mall ambience and place of malls influence the mall shopping behaviour of UAE women consumers, whereas, society was found to influence the mall shopping behaviour of Indian women consumers; 4) peers, reference groups, and culture elicit a higher impact on Indian consumers, whereas, the same variables elicit a lower impact on UAE women consumers. The implications of the outcomes are discussed.

Keywords: mall; marketing mix; peer group; reference group; culture; society; mall shopping behaviour; women consumers; India; United Arab Emirates.

DOI: 10.1504/IJBEX.2025.146591

International Journal of Business Excellence, 2025 Vol.36 No.2, pp.225 - 249

Received: 19 Aug 2020
Accepted: 21 Jul 2021
Published online: 06 Jun 2025 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article