Title: Operational efficiency through disruptive innovation in dairy business: evidence from an emerging economy

Authors: Md. Rahat Khan; Md. Zahir Uddin Arif

Addresses: Army Institute of Business Administration (Army IBA), Savar, Bangladesh; Department of Marketing, Faculty of Business Studies, Jagannath University, 9-10, Chittaranjan Avenue, Dhaka-1100, Bangladesh ' Department of Marketing, Faculty of Business Studies, Jagannath University, 9-10, Chittaranjan Avenue, Dhaka-1100, Bangladesh

Abstract: The study aimed to know how an emerging economy's thriving business industry deals with disruptive innovation (DI) from an emerging economy's technically complicated in-land open dairy industry perspective. The study used inductive qualitative case research techniques. Twenty-three dairy owners, managers, veterinary doctors, and farmers were purposefully selected from in-land open dairy farms in Bangladesh. The selected areas were the country's in-land open dairy business zone. The study was based on in-depth interviews, participants, and document observation for the study. The outcomes revealed that six aggregate dimensions are crucial for the in-land dairy business in creating operational efficiency through disruptive innovation in emerging economies. To our knowledge, this study is the first research to utilise insights from an emerging economy in constructing a process model to examine the role of disruptive innovation in enhancing operational efficiency within the dairy sector.

Keywords: dairy business; disruptive innovation; emerging economy; in-land open.

DOI: 10.1504/IJPQM.2025.146575

International Journal of Productivity and Quality Management, 2025 Vol.45 No.1, pp.66 - 93

Received: 29 May 2023
Accepted: 24 Jun 2023
Published online: 05 Jun 2025 *

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