Title: Cultural and religious values steering the digital future?

Authors: Harshdeep Kaur; Sandeep Singh; Hajer Jarrar; Daisy Mangla; Charbel Salloum

Addresses: University School of Applied Management, Punjabi University, Patiala, India ' University School of Applied Management, Punjabi University, Patiala, India ' CERIIM – Research Center in Managerial Intelligence and Innovation, La Rochelle Business School, La Rochelle, France ' Department of Commerce, Punjabi University Patiala, Punjab, India ' Métis Lab, EM Normandie Business School, Le Havre, France

Abstract: The present research focuses on exploring the effect of these factors on entrepreneurial activity in India in detail. Entrepreneurial activity and economic growth in any country go hand in hand. There is a plethora of factors that boost entrepreneurship in the nation. The steps taken by the government to increase entrepreneurial activity within the country, religious beliefs, cultural values, existing employment opportunities, and several other competitive advantages render huge benefits to the growth of the country. Besides, the popularity of the concepts of Industry 4.0 and digitalisation is proving to be a game-changer in shaping the entrepreneurial landscape within the country. The current study includes a comprehensive review of academic and industry publications published during the last 10 years exclusively in English. The findings of the study reveal that active entrepreneurship and its continuous growth have the potential to drive economic growth and development in India and that culture and religious beliefs, along with robust government initiatives, play a massive role in promoting entrepreneurship in the country. Along with that, the study also highlights the inevitable role played by digitalisation and Industry 4.0 in the wholesome growth of the economy.

Keywords: cultural value; India; entrepreneurship; evolution; Industry 4.0; digitalisation.

DOI: 10.1504/IJTTC.2025.146540

International Journal of Technology Transfer and Commercialisation, 2025 Vol.21 No.3, pp.191 - 209

Received: 02 Jul 2024
Accepted: 04 Aug 2024
Published online: 02 Jun 2025 *

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